For a healthy media plan Get Plenty of Outdoor – At Least 20%
Warm and fresh
With Outdoor being 20% of people’s daily media serving, how much do you have in YOUR media plan?
We know that 9 out of 10 people leave home each day,* so it’s no surprise that Outdoor reaches more people than any other medium.
But how much time do people actually spend with Outdoor? The OMA’s Day in the Life study measured time spent with media per person and found that Outdoor is in the top three, being 20% of people’s daily media consumption.
Whet shoppers’ appetite with an Outdoor campaign positioned directly on their path-to-purchase.